Brand New Territory

The key to brand management firm AKWG's success has been treating brands as their own, says Managing Director Andy Wong. By offering clients tailored strategies and data-driven insights, it has been able to deliver diversity from beauty to personal care and fashion.

The Ariul, Mediheal, and Torriden cosmetic and healthcare brands have a few in their sights of the market. Additionally, they all fall under the umbrella of Asia Kudos Worldwide Group (AKWG International), a Hong Kong-based brand management company.

AKWG's diverse portfolio, which includes Korean healthy pet treat brand Dhumam, is the enviable result of the company's tireless dedication to branding and market research values. The firm itself, however, is the brainchild of Managing Director Andy Wong, who created the brand consultancy for the world of brand management in 2005. Even from the start, Wong says he was determined to take a different approach.

"Some distributors just buy and try to make a profit in between," Wong tells The CEO Magazine. "That’s not for us."